“It’s back.”

Back in the late ‘90s and early 2000s, Cincinnati men’s basketball was like that. Different style of play, different swag, thanks in part to Jordan Brand creating the iconic Cat Scratch design. A mark that came to rep the toughness and grit of the 5-1-3.

To relaunch it, Jordan teamed up with local streetwear staple, Corporate, then they passed us the rock. We created a visual love letter to the city that made it possible, featuring hometown heroes, sports legends, and the everyday spirit behind the Scratch.