NIKE

 Sr.  Copywriter  | Agency: WIGZ  
 Roles: Copy, Ideation, Headlines, & Naming  

Every generation or so, a talent comes along that changes the game, and Sue Bird is one of those ones.

To honor her legendary career and her moment as the WNBA's first-ever statue recipient, Nike wanted to celebrate in a way that made Sue feel the love...

Our idea was simple: every statue has an unveiling, so we surrounded hers with a love letter reminding her what she meant to the game and us as fans. Because she wasn't just running point, she was…

The Point of It All.

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