NIKE
Sr. Copywriter | Agency: WIGZ
Roles: Copy, Ideation, Headlines, & Naming
Every generation or so, a talent comes along that changes the game, and Sue Bird is one of those ones.
To honor her legendary career and her moment as the WNBA's first-ever statue recipient, Nike wanted to celebrate in a way that made Sue feel the love...
Our idea was simple: every statue has an unveiling, so we surrounded hers with a love letter reminding her what she meant to the game and us as fans. Because she wasn't just running point, she was…
The Point of It All.